A new name and responsive identity to put Film at the center of young people’s development

Into Film is “a film education charity that puts film at the heart of the educational and personal development of children and young people aged 5-19 across the UK.” The organisation is the result of a merger between existing charities First Light and Film Club. With generous funding from the BFI and benefactors, and aggressive growth objectives, we worked with the charity to define their name, brand identity, messaging and brand touchpoints.